If you are an online marketer you simply cannot ignore the importance of building an email list. List building is one of the most important and profitable activities which you can indulge in if you want to grow your online business. An email list consists of people who have willingly given their email addresses so that they can receive important information from you.
If you look at successful bloggers or online marketers you will find that they have email lists of thousands of subscribers. Whenever they send an email it reaches thousands of people’s inboxes. Do you realize how powerful this can be? Imagine being able to send your message instantly to thousands of people spread across the globe! That is the power of email marketing.
It may take time to build a huge list but the benefits are tremendous. That is the reason you will find many top marketers focus at least 70% or more of their marketing efforts in list building. There are many ways to build your own opt-in list. Let us discuss a few ways below.
1. Offer something of immense value
If you want people to give your their email addresses then you have to give them a big enough reason for doing so. Most bloggers give away a free eBook or software in order to entice people to join their email list. They place an opt-in form on their blog where people enter their names and email addresses in order to be able to download the free eBook or software.
If you want a lot of people to join your email list, make sure to give away something valuable which people will love to get their hands on. If your freebie offer is not exciting enough you won’t find many takers for it.
2. Give people several reasons to sign up
If you want to convince more and more people to join your list you should try to give them several reasons for doing so. If possible, write a blog post mentioning several different reasons why people should sign up. The more reasons you can give the better.
3. Leverage social media
Using social media sites like Facebook, Twitter, Pinterest and others, you can get tons of free traffic and add thousands of interested subscribers to your list. To effectively leverage the power of social media you should actively participate at these sites and share lot of useful information related to your niche. You should not promote only your offers but share other useful content as well which your niche readers may find useful.